When You Should Use Quality Link Building

To begin with it should be established what quality link building is. There are two factors that denote a quality link building effort: high quality content and inbound links from quality sites. Quality content should be defined as content that is helpful as opposed to content that is contrived. The content may be in the form of an article, a digital image, a photograph, a tool, an open source project or a whole host of other mediums. Links from quality sites are links from those site that are also of value as opposed to those that only exist for reasons such as selling text link advertising.
When choosing the requisites that should be used for a link building campaign it is important to weight up how much time and/or money you are prepared to spend, how competitive the keywords are that you want to rank for and how important it is to you to build reputation and referring traffic. If you are a small company with a small marketing budget you will possibly want to opt for lower quality link building strategies and choose less aggressive search terms. This will probably bring you the best return for investment. For example if you are a electrician from Birmingham you are probably going to benefit more from article marketing than producing lots of quality content.
Putting together quality content can be a very time consuming occupation and will likely need to be a on-going calling over months, years or on a permanent basis. The content would also greatly benefit from promotion, which will take even more important time. There is also the scenario that the content will not bring as much attention as planed for and thus be a poor endeavour.
A real benefit of producing quality content and then pursuing quality inbound links is that the content will attract links from sites that are more likely to be trusted and provide powerful link weight. Links from excellent websites also help to generate reputation and referring traffic as opposed to lower quality links that may not provide any relevant browsers. These links are also more likely to be from websites that will have a long lifetime as opposed to say splogs – some of which may only have a few years online.

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Jessica Navarro is an SEO expert based in the UK who specialises in professional link building.

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